in Social, Technology, Web

The loveliest place on the Internet

A close friend of mine recently asked, out of the blue:

In a word, the answer is yes. For the past few years I’ve been using, which I’ve come to think of as the loveliest place on the Internet. It isn’t lovely by chance, it has been deliberately designed that way, and is lovingly nurtured to keep it full of positive vibes across its wonderful community.

On the surface, is selling blog hosting. For $5/month, you can sign up and host your blog posts there. The monthly fee makes sure that your site isn’t cluttered with any adverts. You can post using apps for iOS, iPadOS, MacOS and Android as well as via the web. Blog posts can be ‘micro’ status updates of 280 characters or less, and if you go over this limit, the official apps and web interface reveal a ‘title’ field to accompany a more traditional blog post. You can syndicate your posts to Twitter, Medium, Mastodon, LinkedIn and Tumblr, with the full text being posted if it can fit in a tweet, and a title and link posted if it is longer. Photo uploads are included; the official apps helpfully strip out any EXIF metadata, such as where the photo was taken, in order to protect your privacy. A $10/month plan gives you the ability to host short videos or even podcasts (‘micro casts’), which you can record using the Wavelength iOS app.

But this is just where the magic starts. You don’t actually need to host your content on I’ve had my own blog for many years, and have recently started to take my content off of other platforms such as Instagram and Goodreads and host it myself — I want my content on my own platform, not somebody else’s. If you have an existing blog like I do, you can create an account and link it to your existing website via an RSS feed. Any post you write on your own blog then gets posted to your account, and syndicated to wherever you want it to go. You can even set up multiple feeds with multiple destinations for cross-posting:

I post at my own blog and picks up the feed

I post at my own blog and picks up the feed

Once you have an account set up, you can start to use the main interface. Here’s where you will see posts from everyone that you have ‘followed’, whether they have a hosted account or syndicate from their own site. It’s a bit like a calmer, happier version of Twitter:

Here’s where some of the thoughtfulness of the design comes in. Discovering people to follow actually takes some effort. You can click on the Discover button to see a set of recent posts from a variety of users, lovingly hand-curated by the Community Manager Jean MacDonald. If one of these posts catches your eye, you can click on the username or profile photo and press ‘follow’. That person’s posts will now appear in your timeline. By default you will also see their ‘replies’ to other members of the community. You can click on a button to view the whole conversation thread, which can lead you to explore and discover more people. This effort means that the emphasis is on quality over quantity, with gradual discovery.

You can also discover people by selecting someone’s profile and clicking through to see who they follow that you aren’t following:

One of the best design choices made on the platform is that there are no follower counts. I have no idea how many other users follow me, or anybody else. There are also no ‘likes’, just a button to privately bookmark a post for you to access again easily in the future. Reposts (or ‘retweets’) don’t exist either — if you like a post that you read and want to amplify it, you need to create a new post of your own. Hashtags are also not supported. Again, the emphasis is on quality and not quantity, on conversations instead of engagement metrics. This works to reduce people posting content just to ‘go viral’, and keeps the noise down.

So far, so straightforward. But there’s more magic.

The creator of has authored an iOS app called Sunlit, which allows the creation of photo posts on your blog, whether you are hosting your content on or externally. You can also see posts from other people that you follow on It’s like viewing the content through an Instagram-type lens. The photos you see are from the same timeline that you see in You can comment on and bookmark posts, and switch between the Sunlit app and the main apps or web interface. I love an occasional browse through the timeline using this app if I’m in the mood just to see some wonderful photos.

So, this means that all of your content sits on your own blog. No more silos of posts on different platforms.

But here’s the thing that feels most magical to me. If someone reads a post of yours on, they can reply to it. But in the spirit of you owning your own content, these replies get posted as comments on your original blog post, even if the blog is hosted on your own independent website. Every time this happens, it blows my mind a tiny bit. Here’s an example — I recently posted about how exhausting the Clubhouse app is, which sparked a few comments and conversations. People responded on and these ended up as comments on the post on my site:

It really is a wonderful place to spend some time. If you’re looking for an alternative to the noisy, regularly hostile place that the traditional social media platforms have become, and/or owning your content is important to you, it is well worth checking out. It’s been a source of joy over the past couple of weeks to see a real-life friend regularly posting there, and I know from talking to him that he’s loving it.

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  1. @jean @adoran2 – second this, really great post and promotion of the community here. I’m disappointed with myself for not jumping on board much sooner. Not just for the people here, but it was the catalyst that pushed me to see the value of indieweb and owning my data.

  2. Hi Andrew, this was an interesting read. I really want to move to microblog, I really do, but the problem I have is that it only works (self hosted blog wise) with WordPress, as far as I can see.
    I just wished I could sync it up with my Publii site 🙁


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  • With the Twitter takeover news, here’s my shoutout to from last year. It’s a wonderful place to spend time in. Like a mature version of Twitter from the early days, without many of the features that drive toxic behaviour.…

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  • If you’re looking for an alternative to instagram or to keep ownership of everything you post to social media

    HT @patrickrhone

  • Agreed. A truly lovely place that I enjoy.

  • This is a fantastic piece that breaks down all the things that make @microdotblog a great service and community.

  • Andrew Doran tells you about the loveliest place on the Internet.