This article by James Bridle is being shared everywhere and for good reason. I’ve seen first hand one of my children wandering to a seemingly innocent YouTube video called something like ‘Try not to laugh’ which interspersed cartoon sequences with video of real bus crashes and a death metal soundtrack. The deliberate shock material the most upsetting thing to me, although the weird farms of auto-generated CGI videos that are then being watched by robots in order to generate income from the advertisements is pretty disturbing. I assume that Google doesn’t mind too much as they take their cut of the advertising revenue. Just think of the external impact of the energy resource usage that is going into this.
My mind is blown by how quickly there is a grotesque race to the bottom as soon as a new technology platform is introduced. YouTube’s launch in 2005 feels like yesterday and here we are already.