Tip: Don’t start a company with a 25 person payroll, the usual accompanying costs and barely a plan.
We had some commitments from clients, and stable footing. But within a few months the bedrock client would fall away. We’d call a meeting and stare at each other. I’d love to tell you we walked out and left a jammed whiteboard with a birds-eye view of a broad strategic plan. We didn’t. We just kept trying stuff.
Their Track Changes podcast is excellent. I’m a little behind but have been listening since episode one. Each show has smart people (Paul and Rich, the co-founders) talking to smart guests about a broad range of topics. Their candour about what the podcast is and does for them as a marketing tool is refreshing, and makes me wish I was back in New York so that I could pay a visit to one of their events. Last year they even sent me a book with highlights from their first few episodes. Cool company and I wish them every success.